HSY

 HSY

Heshey Company 








The Hershey Co. engages in the manufacture and marketing of chocolate, sweets, mints and confectionery products. The firm operates through the following geographical segments: North America and International and Other. The North America is responsible for the traditional chocolate and non-chocolate confectionery market position of the company, as well as its grocery and snacks market positions, in the United States and Canada. The International and Other segment includes the combination of all other operating segments, including those geographic regions where the company operates outside of North America. Its brands include Hershey's, Reese's, and Kisses. The company was founded by Milton S. Hershey in 1894 and is headquartered in Hershey, PA.


Good financials great chart. Not a super high score but clearly a strong financial company. Huge dip saw big base and vol increase, seems like great trade for a good pop. 

This trade has to be short lived. MA coil is not there on HTF charts and I should expect a long drawn out base while they catch up. If pop happens, partial needs to be much sooner than later. 

Not much to compare with industry wise. Only MDLZ which is on a tear. 

Just really need to keep in mind this trade does not have same structure as other great longs. This is a bounce not a hold while trend is up. It can retrace and base for a re entry, but no reason to expect this to tear and go vertical for long. Defense name, Monthly down, W invert. 

From Day of Breakout

MFE
  M  +5%   203
 Q   +9%    211

MAE
 M -4% 185, past SL
 Q -6.5% 

2/2

Breakout. And reverted, and engulfed higher. Crazy action but happy we resolved higher. Vol increase as well. 

Keeping in mind what i stated last time, I still have to deal with a reversion to breakeven at 191. Greeen closes are great. MFE low, Avg retrun low. Its going to be a slow trade. 

Not enough stocks in industry to really compare anything. MDLZ is it. 

Tough call, not the best numbers, not a big mover, not enough to build a case. I got a good start, is it likely to continue? Not really, MAs are stil movign down, coil isnt there anymore. Earnings is next week, if we get weak, ill need to cut this before release. 

2/9

Downturn to retset BO. Gap down Earnings. Massive buy up. Gave it back again friday. Stock is whipping me everywhere. No reason to lose money on this. 

A lot of green closes with several 100s. Edge to green but need to let this play out still. 

Stop 190



Comments

Post a Comment

Popular posts from this blog

Trading Plan

Image
Time is a thief for the impatient. And a gift for the patient.  Do I need to think about selling options?  It makes sense to sell puts, internals clearly strong, but the market is not in clear position to make that a good trade yet. Wait until its clean and clear. I would rather not sweat, than risk more money in uncertainty.  BEFORE THE BELL -Premarket Checklist. -Is the market Trending, Chop, or turning? -Is Sentiment making any significant trend breaks? -What are best/worst performing sectors?     -Are any breaking out or down? -Do I need to make adjustments to my investments? -Does yesterdays action look likely to continue today? -Have we gone in a straight line to S or R?      -Do I need to be cautious of an overextended market and look for reversal instead of continuation? WATCHLIST PREP -SPY/QQQ FANGMANT+ always in play.  -Monthly/Weekly watch always in play for VA breaks.  -Proper boxes and Anch vwap charted.  -Scan through ...
Read more

MTX

Image
 MINERALS TECHNOLOGIES INC. Minerals Technologies, Inc. is a resource and technology-based company. It develops, produces, and markets a range of mineral, mineral-based, and synthetic mineral products. It operates through the Consumer and Specialties and Engineered Solutions segments. The Consumer and Specialties segment serves consumer end markets directly and provides mineral-based solutions and technologies that are essential to customers' products. The Engineered Solutions segment combines all engineered systems, mineral blends, and technologies that are designed to aid in customer processes and projects. The company was founded on February 19, 1968 and is headquartered in New York, NY. Strong name, another specialty chemicals industry trade along the lines of LYB HWKN KWR. Strong tight setup, HTF charts love it with curl up MAs and taps. Obviously not as tight as I would like on W or M, but trying something with this one. Trend momentum continuation.  Clearly in a signifi...
Read more

11/30 DRC

 Last day of the month. Not much trading exactly to talk about. Big issue last week was speed. I was slow in almost all cases. Trying not to look too much into it. Took a few weeks off, its expected to take a bit to get back into the swing of things. Risk was main focus as a goal going forward. Correct size, consistent risk throughout every trade and setup for consistent results. That I did good with. Main things to focus on 1. Following entry criteria, making sure I trade what I am supposed to 2. Using correct size to reflect risk already determined by setup 3. Must be faster with ^^^ 4. Cut losses fast on adds. In and out, dont wait. 5. Follow management rules, up 1R/2R etc. 6. Take profits in 3rds.  7. Enter trade with small size if it is leaving without me. Big adds come in only if core is at price and action I want to see.  Market looks hot. Nothing but breakouts around. Gapping down a little, recovering already though into the open. SPY at and holding above prev lo,...
Read more